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Topics & Presentations by Zanity

Fully aware that no two businesses are the same, Zanity speakers provide a range of customised and highly practical presentation topics. Delivering subject matter that helps your business navigate all-things Internet marketing, we offer a variety of core presentations that get right to the heart of your concerns, problems and issues in the online marketing field.

From search engine performance to online trends, webpage design to conversion rates, Zanity delivers topics that places you on the right track, provides knowledge for success and delivers tips needed to traverse this constantly developing arena.

See below for our range of topic streams, presentations and key learning opportunities:

Speaking Topics & Presentations

Topic Stream:

Search Engine Performance

The core component of effective online marketing is search engine performance. Whether it’s on Google, Yahoo or Bing, the fact of the matter is that the majority of online users conduct searches looking for products and services in your online space using a search engine. For this reason, businesses must know how to achieve optimal results when it comes to their search engine presence. This topic stream encompasses best practices, tools and tips in relation to your business’ performance in search engine results.

Presentation: Your Business’ Search Engine Performance: Take Control & Reap the Rewards

In this presentation you will hear from Zanity experts about how to take control of your business’ performance in online search engines. Information, tools and valuable tips will be provided. Without the capability to achieve high level search engine performance, your business may as well be offline.

Key Learning Opportunities:

  • Discover why optimal search engine performance is so important.
  • Find out about the critical components of search engine performance.
  • Learn how to achieve superior search engine results.

Speaking Topics & Presentations

Topic Stream:

Search Engine Rankings

Achieving high rankings in the major search engines – Google, Bing and Yahoo – is fundamentally important to your business success online. Without high rankings, particularly on the first page of search results, your business listings and business remain unseen. Competition for these high ranking positions is extremely fierce. As such, arming yourself with the knowledge and skills to achieve high rankings online is crucial to your overall business success.

Presentation: Secrets of Search Engine Success 101: Steps You Can Take to Improve Your Rankings and Sales Leads

This presentation provides participants with the fundamental underpinnings of how they can achieve high rankings online for their business listings. Zanity speakers equip attendees with core secrets and insider tips – ensuring their business will get noticed by highly qualified leads.

Key Learning Opportunities:

  • Hear about the statistics related to why achieving top rankings is important.
  • Find out about the most popular search engines to concentrate upon.
  • Learn about little known secrets to assist visibility and beneficial positioning in the search engine rankings.

Speaking Topics & Presentations

Topic Stream:

Innovative Internet Trends & Technologies

Trends and technologies in relation to the Internet are in a continual state of flux and developing at incredible rates. If business falls behind in this critical area – both in knowledge and technological adoption – they will be left behind. Rivals will outperform and prospects will pass them by. No longer is the Internet a craze, it is an essential business support tool that must be utilised in order to keep pace with the online customer base.

Presentation: Internet Trends: What’s Hot Right Now & How to Take Full Advantage?

This presentation showcases current Internet trends and, more critically, how your business can take full advantage of them in order to generate quality leads and convert these leads into sales. By arming your business with this knowledge and adopting beneficial practice and technology, you set yourself up as a leader online – capturing valuable prospects in your online market space.

Key Learning Opportunities:

  • Hear about the key reasons for keeping up-to-date on Internet trends.
  • Find out what up-to-the-minute trends are happening right now.
  • Learn how these trends apply to your business and how they can be used to maximise ROI.

Presentation: What Internet Convergence Means for You in 2013

This presentation examines what “Internet Convergence” means and the implications of it for your business in 2013. A rapidly developing trend, Internet convergence is opening up new doors, technologies and applications – many of which directly impact online marketing and your business.

Key Learning Opportunities:

  • Find out what “Internet Convergence” is.
  • Hear about the impact of Internet Convergence on your business.
  • Discover future opportunities and hurdles that this technology will offer.

Speaking Topics & Presentations

Topic Stream:

Promoting Your Business Online

Whether you want to attract new prospects or want to repeat business with existing customers, promoting your business online is the name of the game. A strategic process, online business is all about promoting your firm to the right audience, at the right time and in the right way. The outcome is more clicks and the generation of highly qualified leads.

Presentation: Opportunity Knocks: Promoting Your Business Online in 25 Innovative Steps

This presentation explores effective and efficient methods for promoting your business online. It doesn’t always require bucket loads of knowledge and enormous effort. Rather, online promotion can be performed with basic skill levels and minimal effort. If the opportunity presents, why not take it.

Key Learning Opportunities:

  • How to identify promotional opportunities (i.e. when, where and to whom).
  • Learn basic and highly effective online promotional methods.
  • Find out about common mistakes to watch out for and avoid.

Speaking Topics & Presentations

Topic Stream:

The Webpage’s Role in Internet Marketing

Your website’s presentation, layout and overall design play a pivotal role in conducting a successful Internet marketing campaign. Before becoming a lead, visitors must first be attracted to its appearance. The same applies to the layout, user friendliness and navigation. Your website must also convey trust, professionalism and expertise.

Presentation: Your Business’ Website Presentation: How to Improve It & Remain Competitive

This presentation explores the basics of how a business can make their website stand out. It provides practical information about design and development in order to make your website more attractive, welcoming and easier to navigate – all with the ultimate goal of enticing and converting leads.

Key Learning Opportunities:

  • Learn the fundamentals of best practice Web design and development.
  • Find out how these fundamentals are intertwined with effective online marketing.
  • Discover how the basics of good website design and development can be used specifically to enhance your Internet marketing campaign.

Speaking Topics & Presentations

Topic Stream:

Website Tracking & Metrics

Using statistics to discover how your website is performing is a central feature of developing a highly functioning Internet & Digital Marketing campaign. Allowing for continual improvement and campaign refinement, it provides the tools to maximise ROI. It is important to know how your website is performing at any time. Website tracking and metrics also shows visitor behaviour once they are on your site – all with the crucial objective of campaign improvement and turning traffic into leads and then sales.

Presentation: Designing and Tracking for Online Success: Metrics & ROI

This presentation shows attendees how to design a tracking program and how to use the data they have gathered in order to improve and develop their online marketing campaign.

Key Learning Opportunities:

  • Explore the power of website tracking and metrics.
  • Learn about the tracking tools available to improve your campaign.
  • Find out how these metrics can be applied to your own campaign.

Presentation: Internet Tracking, Measurement & Conversion: The Whys and Hows

This presentation reveals how tracking can be used to identify the areas of the campaign that are working and the areas that are not. It showcases conversion rate measurement and analysis, with the goal of further program development and refinement.

Key Learning Opportunities:

  • Discover why tracking and measurement are so important in an online marketing campaign.
  • Find out how to track and measure the effectiveness of your existing campaign.
  • Learn key tips and common mistakes to avoid when undertaking a tracking program.

Speaking Topics & Presentations

Topic Stream:

Improving Conversion Rates for Bottom-line Health

The ultimate goal of Internet marketing is to convert highly qualified leads into sales. Your bottom-line health depends upon it. And, simply having an online presence is not enough to increase conversion rates. A concerted, strategic and informed effort is required to develop your online presence and improve conversion rates.

Presentation: Conversion Studies: How to Turn Lookers into Bookers

This presentation arms attendees with the knowledge to turn online traffic or visitors into quality leads that convert into sales. The success of an online marketing campaign is gauged by the number of leads it generates, rather than just the number of visitors that view a website. A common problematic area for business, conversion is both an art and science.

Key Learning Opportunities:

  • Learn how to tell the difference between “traffic” and “leads”.
  • Hear tips on how to attract a quality lead to your website.
  • Discover how to turn that all-important lead into a sale.

Speaking Topics & Presentations

Topic Stream:

Successful E-Commerce

E-commerce – the totality of buying and selling products and services using an array of electronic systems – is the bedrock of contemporary business. And Internet and Digital marketing is at the heart of successful e-commerce. A site can be well set up, with an exceptional e-commerce presence; however, if the online marketing campaign is inadequate, it is doomed to fail . much like the bricks and mortar store in the side street that customers are unaware of.

Presentation: The Ins and Outs of Successful E-Commerce: What Every Business Needs to Know

This presentation reveals what it takes to conduct successful e-commerce online. Tapping into Zanity’s exhaustive knowledge in this field, our speakers disclose pivotal elements of successful e-commerce campaigns and common shortfalls.

Key Learning Opportunities:

  • Learn about essential elements of e-commerce.
  • Hear about the latest practice and developments in the world of e-commerce.
  • Learn tips on what you should and shouldn’t do when it comes to e-Commerce.

Speaking Topics & Presentations

Topic Stream:

Non-profit Ventures

Although the non-profit sector operates under a slightly different business model, online marketing can serve two major functions in the not-for-profit: 1. Promote awareness of the campaign and organisation; and, 2. Act as a support tool for fundraising efforts. An invaluable instrument for non-profits, effective online marketing is a modern day must-have in achieving success.

Presentation: Non-Profit Online Fundraising Tips, Campaigns and Lobbying

This presentation shows how non-profit organisations can implement highly successful online marketing campaigns that help achieve objectives, raise funds, attract donors and educate and inform the general public about their cause.

Key Learning Opportunities:

  • Hear tips for getting the most out of an online marketing campaign in the non-profit sector.
  • Explore best practice marketing efforts amongst non-profits online.
  • Learn common pitfalls and mistakes to avoid when undertaking online marketing for a non-profit.

Speaking Topics & Presentations

Topic Stream:

Solutions Showcase: What Zanity Can Do for Your Business.

Zanity offers a comprehensive suite of services to help your business succeed online. With such a diverse service list and proven experience in successful outcomes, Zanity has a sure-fire fix to your Internet & Digital Marketing problem. We’ve undertaken everything from keyword list development to pay-per-click campaign management, competition monitoring to online reputation management, online auditing to website and landing page development, SMS advertising to banner advertising, design and development of iPhone Apps to link exchange programs, and, email marketing to microsite development.

Presentation: The Zanity Solution: Smart Internet Marketing Deals and Packages

This presentation informs attendees of the many different services Zanity offers. Our solution-based packages solve online marketing problems and dilemmas -- guaranteed.

Key Learning Opportunities:

  • Learn about Zanity’s range of services.
  • Discover how Zanity can solve your unique online marketing problems.
  • Find out how Zanity customises services to cater specifically for business type and goals.


Contact us today to find out how a Zanity presentation and topic can help grow your business and solve your Internet & Digital Marketing problem.

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