Fully aware that no two businesses are the same, Zanity speakers provide a range of customised and highly practical presentation topics. Delivering subject matter that helps your business navigate all-things Internet marketing, we offer a variety of core presentations that get right to the heart of your concerns, problems and issues in the online marketing field.
From search engine performance to online trends, webpage design to conversion rates, Zanity delivers topics that places you on the right track, provides knowledge for success and delivers tips needed to traverse this constantly developing arena.
See below for our range of topic streams, presentations and key learning opportunities:
The core component of effective online marketing is search engine performance. Whether it’s on Google, Yahoo or Bing, the fact of the matter is that the majority of online users conduct searches looking for products and services in your online space using a search engine. For this reason, businesses must know how to achieve optimal results when it comes to their search engine presence. This topic stream encompasses best practices, tools and tips in relation to your business’ performance in search engine results.
In this presentation you will hear from Zanity experts about how to take control of your business’ performance in online search engines. Information, tools and valuable tips will be provided. Without the capability to achieve high level search engine performance, your business may as well be offline.
Achieving high rankings in the major search engines – Google, Bing and Yahoo – is fundamentally important to your business success online. Without high rankings, particularly on the first page of search results, your business listings and business remain unseen. Competition for these high ranking positions is extremely fierce. As such, arming yourself with the knowledge and skills to achieve high rankings online is crucial to your overall business success.
This presentation provides participants with the fundamental underpinnings of how they can achieve high rankings online for their business listings. Zanity speakers equip attendees with core secrets and insider tips – ensuring their business will get noticed by highly qualified leads.
Trends and technologies in relation to the Internet are in a continual state of flux and developing at incredible rates. If business falls behind in this critical area – both in knowledge and technological adoption – they will be left behind. Rivals will outperform and prospects will pass them by. No longer is the Internet a craze, it is an essential business support tool that must be utilised in order to keep pace with the online customer base.
This presentation showcases current Internet trends and, more critically, how your business can take full advantage of them in order to generate quality leads and convert these leads into sales. By arming your business with this knowledge and adopting beneficial practice and technology, you set yourself up as a leader online – capturing valuable prospects in your online market space.
This presentation examines what “Internet Convergence” means and the implications of it for your business in 2013. A rapidly developing trend, Internet convergence is opening up new doors, technologies and applications – many of which directly impact online marketing and your business.
Whether you want to attract new prospects or want to repeat business with existing customers, promoting your business online is the name of the game. A strategic process, online business is all about promoting your firm to the right audience, at the right time and in the right way. The outcome is more clicks and the generation of highly qualified leads.
This presentation explores effective and efficient methods for promoting your business online. It doesn’t always require bucket loads of knowledge and enormous effort. Rather, online promotion can be performed with basic skill levels and minimal effort. If the opportunity presents, why not take it.
Your website’s presentation, layout and overall design play a pivotal role in conducting a successful Internet marketing campaign. Before becoming a lead, visitors must first be attracted to its appearance. The same applies to the layout, user friendliness and navigation. Your website must also convey trust, professionalism and expertise.
This presentation explores the basics of how a business can make their website stand out. It provides practical information about design and development in order to make your website more attractive, welcoming and easier to navigate – all with the ultimate goal of enticing and converting leads.
Using statistics to discover how your website is performing is a central feature of developing a highly functioning Internet & Digital Marketing campaign. Allowing for continual improvement and campaign refinement, it provides the tools to maximise ROI. It is important to know how your website is performing at any time. Website tracking and metrics also shows visitor behaviour once they are on your site – all with the crucial objective of campaign improvement and turning traffic into leads and then sales.
This presentation shows attendees how to design a tracking program and how to use the data they have gathered in order to improve and develop their online marketing campaign.
This presentation reveals how tracking can be used to identify the areas of the campaign that are working and the areas that are not. It showcases conversion rate measurement and analysis, with the goal of further program development and refinement.
The ultimate goal of Internet marketing is to convert highly qualified leads into sales. Your bottom-line health depends upon it. And, simply having an online presence is not enough to increase conversion rates. A concerted, strategic and informed effort is required to develop your online presence and improve conversion rates.
This presentation arms attendees with the knowledge to turn online traffic or visitors into quality leads that convert into sales. The success of an online marketing campaign is gauged by the number of leads it generates, rather than just the number of visitors that view a website. A common problematic area for business, conversion is both an art and science.
E-commerce – the totality of buying and selling products and services using an array of electronic systems – is the bedrock of contemporary business. And Internet and Digital marketing is at the heart of successful e-commerce. A site can be well set up, with an exceptional e-commerce presence; however, if the online marketing campaign is inadequate, it is doomed to fail . much like the bricks and mortar store in the side street that customers are unaware of.
This presentation reveals what it takes to conduct successful e-commerce online. Tapping into Zanity’s exhaustive knowledge in this field, our speakers disclose pivotal elements of successful e-commerce campaigns and common shortfalls.
Although the non-profit sector operates under a slightly different business model, online marketing can serve two major functions in the not-for-profit: 1. Promote awareness of the campaign and organisation; and, 2. Act as a support tool for fundraising efforts. An invaluable instrument for non-profits, effective online marketing is a modern day must-have in achieving success.
This presentation shows how non-profit organisations can implement highly successful online marketing campaigns that help achieve objectives, raise funds, attract donors and educate and inform the general public about their cause.
Zanity offers a comprehensive suite of services to help your business succeed online. With such a diverse service list and proven experience in successful outcomes, Zanity has a sure-fire fix to your Internet & Digital Marketing problem. We’ve undertaken everything from keyword list development to pay-per-click campaign management, competition monitoring to online reputation management, online auditing to website and landing page development, SMS advertising to banner advertising, design and development of iPhone Apps to link exchange programs, and, email marketing to microsite development.
This presentation informs attendees of the many different services Zanity offers. Our solution-based packages solve online marketing problems and dilemmas -- guaranteed.
Contact us today to find out how a Zanity presentation and topic can help grow your business and solve your Internet & Digital Marketing problem.