Zanity is proud to be a Google Partner certified organization and our AdWords team is led by a Certified Google AdWords Specialist. Google Partner status is Google’s premier accreditation for digital agencies. This reflects Zanity’s breadth of expertise, commitment to further education and status as a leading Google AdWords specialist organization. Google recognizes Zanity’s commitment to best practice for our clients in the AdWords space through this status.
GOOGLE AD PROGRAMS
DEVELOPMENT
“It means we trust you, and that your clients should too.” – Google on Google Partner Status
As a Google Partner organization, Zanity participates in beta testing of Google products which helps shape the future of AdWords and other Google products. In addition, Zanity stays abreast of the latest industry insights and new resources – contributing this value to our client accounts. At its core, this commitment improves return-on-investment through best practice expertise in AdWords and continual improvement throughout the life of a client relationship.
WHY ZANITY
WHY ZANITY
As a Google Parter, we can manage all of your Pay-Per-Click (PPC) programs. PPC programs executed correctly can be incredibly lucrative, providing a captive and highly specific audience. The key word here is “correctly”. Many PPC campaigns fail due to poor management and a lack of correct implementation. PPC analysis determines available opportunities in the market for this program.
OUR SOLUTION
OUR SOLUTION
A significant level of competition for qualified leads now takes place in pay-per-click advertising. Increasingly, PPC is also being used to “get into the conversation” for direct brand related searches.
Zanity provides a comprehensive end-to-end AdWords Management Solution that includes:
- Keyword Research and Traffic Analysis
- Grouping of Ad Groups / Account Establishment
- Ad Copy Development and Update
- Bid management
- Monitoring and evaluation of the campaign
- Quality score improvement through landing page optimisation
- Campaign development to maximise ROI