Just like any program or campaign you implement within your business to increase sales, your IM campaign also has areas where improvement can occur and where available opportunities should be seized upon.
A healthy, fully functioning Internet marketing campaign is central to successful lead generation and conversion.
A substandard Internet marketing strategy equates to losing out on prospective customers, sales and earnings.
This is where Zanity’s Health Check comes into the picture. Our comprehensive Internet Marketing Analysis & Review uncovers weaknesses and highlights potential opportunities, helping your business to take full advantage of one of the most powerful support tools available.
THE BENEFITS
THE BENEFITS
Zanity’s Health Check shows your business’ Internet marketing shortfalls and where risk reduction and opportunity maximisation are possible.
This will help you potentially achieving the following benefits:
- Cost Reduction / Savings
- Reduction of Time to Market
- Increased Turnover
- Increased Profit
A full outline of available options and recommendations is provided in Zanity’s in-depth Health Check report.
WHY ZANITY
WHY ZANITY
As a Google Parter, we can manage all of your Pay-Per-Click (PPC) programs. PPC programs executed correctly can be incredibly lucrative, providing a captive and highly specific audience. The key word here is “correctly”. Many PPC campaigns fail due to poor management and a lack of correct implementation. PPC analysis determines available opportunities in the market for this program.
OUR SOLUTION
OUR SOLUTION
A significant level of competition for qualified leads now takes place in pay-per-click advertising. Increasingly, PPC is also being used to “get into the conversation” for direct brand related searches.
Zanity provides a comprehensive end-to-end AdWords Management Solution that includes:
- Keyword Research and Traffic Analysis
- Grouping of Ad Groups / Account Establishment
- Ad Copy Development and Update
- Bid management
- Monitoring and evaluation of the campaign
- Quality score improvement through landing page optimisation
- Campaign development to maximise ROI